Effective market access depends on robust evidence and a set of specialised activities supported by tools that help access professionals understand and address health technology assessment (HTA), reimbursement authority and payer priorities.
Beyond integrating clinical, economic and pricing inputs, access teams work with tools for payer insight and access strategy, clinical and economic evidence development, price setting and contracting, value communication, planning and coordination, and the capability and governance frameworks that support consistent practice.
This section explores the main categories of these specialist tools and the linked Briefings offer practical pointers to help users select, commission and apply them in their day to day access work.
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In this section subscribers can consult briefings on the specialist tools and methods used by the access professional in the following categories, with links to key sources of additional information:
- Payer insight and access strategy
- Clinical evidence development
- Economic evidence development
- Price setting
- Contracting and managed access schemes
- Value communication
- Planning and coordination tools
- Capability and governance tools