Past events

By attending this 2-day course you will quickly get up the learning curve and know how to apply AI most effectively and efficiently in your pharma marketing role. You will not only have the chance to ask your specific questions to a true AI-Pharma Marketing expert, but also benefit from the unique opportunity to share experiences and engage in in-depth discussions with your international peers.

This course will equip you with the knowledge and tools to engage effectively with the right key opinion leaders at the right time in a product’s lifecycle, ensuring the strategic needs of your products are met, as set out in the Medical/Brand Plan.

Most countries have their own Health Technology Assessment (HTA) body with specific views about which criteria to be used and how the HTA process should be conducted. On top of that, EU-level networks strive for a more efficient use of resources and increased collaboration between all stakeholders involved. In this 1-day course you will learn how companies should optimise processes and criteria in this complex environment.

This course is a must for brand/product managers and related pharma marketers early in their career because they need to quickly acquire the concepts and tools for generating successful brand marketing plans, as well as think and learn to act cross-functionally in today’s volatile, uncertain and complex environment. This course will also benefit more experienced brand managers and franchise leads who want to refresh their skills, as well as managers in medical affairs, market access and commercial functions who must contribute to agile and customer-centric brand planning processes.

The goal of this course is to demystify market access for anyone involved. You will be equipped with clear schematic overviews of the market access systems in Europe’s major markets as a resource for reference in your daily work.

Real World Evidence (RWE) has become an essential addition to Randomised Controlled Trials (RCTs) to further reduce regulatory, payer, physician and patient uncertainty. Unfortunately, many companies struggle implementing it. The key ingredient to success is a cross-functional organisation where managers have widespread knowledge of the fundamentals and a shared vocabulary. In this course you will learn the fundamentals of RWE so that you can contribute effectively when decisions are made and/or when implementing RWE studies.

This 2-day workshop is designed for innovative marketing and sales staff who want to enhance customer-centricity through the selective adoption of digital in their communication with HCPs, patients, caregivers

Attending this course is a crucial investment for leaders and key contributors in a country launch team because it offers comprehensive insights and practical tools to manage successful product launches.

To optimise successful transactions and partnerships, companies need a structured business development and licensing process, and all contributors need to understand the whole process. This course offers a unique opportunity to speed up your learning curve by giving you a comprehensive overview of the licensing process in the context of business development in the pharma-biotech world.

This one-day programme empowers Commercial and Medical Affairs managers to become highly effective contributors to the cross-functional process required for a successful omnichannel pharma brand launch.

Understanding value pricing in pharma’s multi-stakeholder and international environment is critical for pricing executives, and for all functions interacting with key stakeholders in the market access process. This course will teach you the techniques and approaches that have been proven to work best for value pricing in pharma.

By attending this 2-day course you will get up the learning curve fast and know how to apply AI most effectively and efficiently in your Medical Affairs role.

How can science influence political decision-making processes effectively and sustainably? How can science and politics cooperate effectively? And how can the tension between scientific independence and political practice be resolved? All these are questions we want to explore at this year's IQWiG Autumn Symposium.

Achieving success in a pharma licensing negotiation process hinges on meticulous management of each step involved. Apart from knowing the theoretical framework, one must also gain significant practical expertise to ensure favourable outcomes. Learn from an industry expert and gain hands-on experience in realistic scenarios that accurately replicate the intricacies of the BioPharma sector.

This course, led by two of Europe’s most respected forecasting experts in pharma, will teach you the evidence-based concepts, models and techniques that work best to forecast the sales of pharmaceuticals.

This one-day programme will set you up for success as a Medical Affairs professional in this era of digital transformation.

The goal of this course is to demystify market access for anyone involved. You will be equipped with clear schematic overviews of the market access systems in Europe’s major markets as a resource for reference in your daily work.

Achieving global commercial launch success requires an early start—beginning as early as proof of concept—along with specialised expertise and seamless cross-functional collaboration. This course equips you with all the concepts, evidence-based tools, and strategic insights to make informed decisions and effectively plan every step towards a successful global launch.

This two-day programme equips you with important concepts, tools, and techniques that increase the impact of the Medical Affairs role, be it as a manager of teams or as a key contributor in cross-functional teams.

The goal of this course is to equip senior biotech and pharma executives with best practices to prepare for and execute every step of the process. You will acquire the most critical out-licensing skills, concepts, and tools. By participating, you will not only have the chance to ask your specific questions of a true expert, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international peers.