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This course is a must for brand/product managers and related pharma marketers early in their career because they need to quickly acquire the concepts and tools for generating successful brand marketing plans, as well as think and learn to act cross-functionally in today’s volatile, uncertain and complex environment. This course will also benefit more experienced brand managers and franchise leads who want to refresh their skills, as well as managers in medical affairs, market access and commercial functions who must contribute to agile and customer-centric brand planning processes.

This two day course is your fast track to mastering the current use of the most powerful AI tools in market access. You'll gain practical insights and expert advice on applying AI effectively and confidently in your market access role.

The goal of this course is to equip senior biotech and pharma executives with best practices to prepare for and execute every step of the process. You will acquire the most critical out-licensing skills, concepts, and tools. By participating, you will not only have the chance to ask your specific questions of a true expert, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international peers.

By attending this 2-day course you will quickly get up the learning curve and know how to apply AI most effectively and efficiently in your pharma marketing role. You will not only have the chance to ask your specific questions to a true AI-Pharma Marketing expert, but also benefit from the unique opportunity to share experiences and engage in in-depth discussions with your international peers.

For many pharma companies, the most significant source of new products lies in Business Development. Often, the business development function falls short due to a lack of strategic alignment and a failure to coordinate efforts across the organisation. To optimise successful transactions and partnerships, companies need a structured business development and licensing process, and all contributors need to understand the whole process. This course offers a unique opportunity to speed up your learning curve by giving you a comprehensive overview of the licensing process in the context of business development in the pharma-biotech world.

Understanding value pricing in pharma’s multi-stakeholder and international environment is therefore critical for pricing executives, and for all functions interacting with key stakeholders in the market access process. This course will teach you the techniques and approaches that have been proven to work best for value pricing in pharma.

Pharma/medtech products cannot be successful without a favourable cost-effectiveness and budget impact profile. Upon completion of this course, you will master the fundamentals of health economic evaluations as a non-health-economist, and add value to decisions and communications related to products in R&D and/or brands in the market.

This course, led by two of Europe’s most respected forecasting experts in pharma, will teach you the evidence-based concepts, models and techniques that work best to forecast the sales of pharmaceuticals.

By attending this 2-day course you will quickly get up the learning curve and know how to apply AI most effectively and efficiently in your pharma marketing role. You will not only have the chance to ask your specific questions to a true AI-Pharma Marketing expert, but also benefit from the unique opportunity to share experiences and engage in in-depth discussions with your international peers.

By attending this 2-day course you will get up the learning curve fast and know how to apply AI most effectively and efficiently in your Medical Affairs role. Not only will you have the opportunity to consult directly with a true AI-Medical Affairs expert, but you’ll also engage in meaningful discussions and share experiences with international peers, making this a truly unique learning experience.

This two-day programme equips you with important concepts, tools, and techniques that increase the impact of the Medical Affairs role, be it as a manager of teams or as a key contributor in cross-functional teams.

Achieving success in a pharma licensing negotiation process hinges on meticulous management of each step involved. Apart from knowing the theoretical framework, one must also gain significant practical expertise to ensure favourable outcomes. Learn from an industry expert and gain hands-on experience in realistic scenarios that accurately replicate the intricacies of the BioPharma sector.