Events

This one-day programme empowers Commercial and Medical Affairs managers to become highly effective contributors to the cross-functional process required for a successful omnichannel pharma brand launch.

In the high-stakes world of biotechnology and pharmaceuticals, traditional valuation methods fall short. The industry presents unique challenges that require specialised expertise: High R&D Attrition Rates, Extended Investment Cycles and Complex IP Landscapes. This hands-on introductory course equips you with practical valuation tools essential for Financing rounds and investment decisions, Mergers & Acquisitions (M&A), Licensing deals and partnerships, Strategic development planning, Portfolio optimisation.

For many pharma companies, the most significant source of new products lies in Business Development. Often, the business development function falls short due to a lack of strategic alignment and a failure to coordinate efforts across the organisation. To optimise successful transactions and partnerships, companies need a structured business development and licensing process, and all contributors need to understand the whole process. This course offers a unique opportunity to speed up your learning curve by giving you a comprehensive overview of the licensing process in the context of business development in the pharma-biotech world.

Understanding value pricing in pharma’s multi-stakeholder and international environment is therefore critical for pricing executives, and for all functions interacting with key stakeholders in the market access process. This course will teach you the techniques and approaches that have been proven to work best for value pricing in pharma.

This two-day programme equips you with important concepts, tools, and techniques that increase the impact of the Medical Affairs role, be it as a manager of teams or as a key contributor in cross-functional teams.

The goal of this course is to demystify market access for anyone involved. By participating, you will not only have the chance to ask your specific questions of a true expert, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international peers. Additionally, you will be equipped with clear schematic overviews of the market access systems in Europe’s major markets as a resource for reference in your daily work.

Pharma/medtech products cannot be successful without a favourable cost-effectiveness and budget impact profile. Upon completion of this course, you will master the fundamentals of health economic evaluations as a non-health-economist, and add value to decisions and communications related to products in R&D and/or brands in the market.

This course, led by two of Europe’s most respected forecasting experts in pharma, will teach you the evidence-based concepts, models and techniques that work best to forecast the sales of pharmaceuticals.

This 2-day workshop is designed for innovative marketing and sales staff who want to enhance customer-centricity through the selective adoption of digital in their communication with HCPs, patients, caregivers

By attending this 2-day course you will quickly get up the learning curve and know how to apply AI most effectively and efficiently in your pharma marketing role. You will not only have the chance to ask your specific questions to a true AI-Pharma Marketing expert, but also benefit from the unique opportunity to share experiences and engage in in-depth discussions with your international peers.

This course is a must for brand/product managers and related pharma marketers early in their career because they need to quickly acquire the concepts and tools for generating successful brand marketing plans, as well as think and learn to act cross-functionally in today’s volatile, uncertain and complex environment. This course will also benefit more experienced brand managers and franchise leads who want to refresh their skills, as well as managers in medical affairs, market access and commercial functions who must contribute to agile and customer-centric brand planning processes.

By attending this 2-day course you will get up the learning curve fast and know how to apply AI most effectively and efficiently in your Medical Affairs role. Not only will you have the opportunity to consult directly with a true AI-Medical Affairs expert, but you’ll also engage in meaningful discussions and share experiences with international peers, making this a truly unique learning experience.