Access

Understanding value pricing in pharma’s multi-stakeholder and international environment is therefore critical for pricing executives, and for all functions interacting with key stakeholders in the market access process. This course will teach you the techniques and approaches that have been proven to work best for value pricing in pharma.

The goal of this course is to demystify market access for anyone involved. By participating, you will not only have the chance to ask your specific questions of a true expert, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international peers. Additionally, you will be equipped with clear schematic overviews of the market access systems in Europe’s major markets as a resource for reference in your daily work.

By attending this 2-day course you will quickly get up the learning curve and know how to apply AI most effectively and efficiently in your pharma marketing role. You will not only have the chance to ask your specific questions to a true AI-Pharma Marketing expert, but also benefit from the unique opportunity to share experiences and engage in in-depth discussions with your international peers.

To ensure you are ready to navigate your company/brands towards successful commercial launch in the US, a first step is to grasp the fundamental structure and dynamics of US market access. Secondly, you need to foresee the potential routes to successful market access and how to deal with the most common market access challenges. This course will give you all of that in just 1 day.

Achieving success in a pharma licensing negotiation process hinges on meticulous management of each step involved. Apart from knowing the theoretical framework, one must also gain significant practical expertise to ensure favourable outcomes. Learn from an industry expert and gain hands-on experience in realistic scenarios that accurately replicate the intricacies of the BioPharma sector.

Achieving global commercial launch success requires an early start—beginning as early as proof of concept—along with specialised expertise and seamless cross-functional collaboration. This course equips you with all the concepts, evidence-based tools, and strategic insights to make informed decisions and effectively plan every step towards a successful global launch.

The goal of this course is to demystify market access for anyone involved. By participating, you will not only have the chance to ask your specific questions of a true expert, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international peers. Additionally, you will be equipped with clear schematic overviews of the market access systems in Europe’s major markets as a resource for reference in your daily work.

Achieving success in a pharma licensing negotiation process hinges on meticulous management of each step involved. Apart from knowing the theoretical framework, one must also gain significant practical expertise to ensure favourable outcomes. Learn from an industry expert and gain hands-on experience in realistic scenarios that accurately replicate the intricacies of the BioPharma sector.