Pricing

Understanding value pricing in pharma’s multi-stakeholder and international environment is therefore critical for pricing executives, and for all functions interacting with key stakeholders in the market access process. This course will teach you the techniques and approaches that have been proven to work best for value pricing in pharma.

The goal of this course is to demystify market access for anyone involved. By participating, you will not only have the chance to ask your specific questions of a true expert, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international peers. Additionally, you will be equipped with clear schematic overviews of the market access systems in Europe’s major markets as a resource for reference in your daily work.

To ensure you are ready to navigate your company/brands towards successful commercial launch in the US, a first step is to grasp the fundamental structure and dynamics of US market access. Secondly, you need to foresee the potential routes to successful market access and how to deal with the most common market access challenges. This course will give you all of that in just 1 day.

The goal of this course is to demystify market access for anyone involved. By participating, you will not only have the chance to ask your specific questions of a true expert, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international peers. Additionally, you will be equipped with clear schematic overviews of the market access systems in Europe’s major markets as a resource for reference in your daily work.

Understanding value pricing in pharma’s multi-stakeholder and international environment is therefore critical for pricing executives, and for all functions interacting with key stakeholders in the market access process. This course will teach you the techniques and approaches that have been proven to work best for value pricing in pharma.